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Feb
27

Executive Speaker Series: Raissa Gerona- Revolve

Monday February 27, 2023
05:15 PM - 06:30 PM EST

Steinberg-Dietrich Hall

3620 Locust Walk
Philadelphia, PA 19104

Event Organizer - Baker Retailing Center

bakerretail@wharton.upenn.edu

This event is in collaboration with Penn Fashion Week.

Raissa Gerona is the Chief Brand Officer at Revolve. She launched the company’s successful influencer marketing strategy, bringing the REVOLVE brand to life through social media and events. Prior to her role as CBO, Gerona co-founded Lovers + Friends, which is now one of REVOLVE’s top-selling brands.

Now, as a Chief Brand Officer, Gerona designs innovative marketing campaigns like #RevolveAroundtheWorld and the Revolve Gallery to showcase REVOLVE’s many designers and styles. Gerona continues to build REVOLVE’s brand awareness, launch experiential marketing campaigns, and design strategy to ensure that REVOLVE is at the forefront of contemporary fashion for millennial and GenZ consumers. 

Steinberg-Dietrich Hall

3620 Locust Walk
Philadelphia, PA 19104

Event Organizer - Baker Retailing Center

bakerretail@wharton.upenn.edu