This is a virtual event. Zoom link will be shared with registrants.
We're excited to have Neil Hoyne, Chief Measurement Strategist, Google, join our Executive Speaker Series. Neil Hoyne is an analyst, a researcher, an inventor, a lecturer, and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. As Google’s chief measurement strategist, Neil has led thousands of engagements with the world’s biggest advertisers, helping these companies acquire millions of customers and generate billions in revenue. With degrees from Purdue University and UCLA, Neil holds an appointment as a senior fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers' Hearts, will debut on February 22, 2022 through Penguin Random House.