Product Assortment and Price Elasticity…Read More
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu
Baker Funded PhD Research
Product Assortment and Price Elasticity…Read More
Losing or Gaining Authority? Impact of Cultural Diversity on Consumption…Read More
Innovations in Pricing Strategy…Read More
Stealing in Plain Sight: What Observing Shoplifting Behavior Can Teach Us About the Psychology of the Shoplifter…Read More
Variety Counts: How Pursuing Self-Regulatory Goals Impacts Variety Seeking in Vice and Virtue Categories…Read More
The Impact of Economic and Behavioral Drivers on Gig Economy Workers…Read More
Transportation Access and Commercial Organization of Cities…Read More
When Do Consumers Prefer Uncertain Promotions?…Read More
How Does Diversity Affect Consumer Perceptions of Products?…Read More
Managing the Dynamic Flow of Consumer Experiences During Product Search and Media Consumption…Read More