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Get To Know Our Team

FPO-team

Our Director

Barbara E. Kahn

Barbara E. Kahn returned to The Wharton School in January 2011 to serve as the Patty and Jay H. Baker Professor of Marketing and the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton, Barbara served for three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami, Coral Gables, Florida. While Dean at the University of Miami, she launched new global initiatives and academic programs, attracted top faculty from some of the world’s leading business schools to enhance the caliber of the school’s research and teaching, and established new partnerships with the business community. All of these initiatives helped the School rise significantly in the ratings. She also established the Global Business Forum at the University of Miami which brought over 1000 leading business executives and professionals to the campus.

Before becoming Dean at University of Miami, Barbara spent 17 years at the Wharton School as the Dorothy Silberberg Professor of Marketing. She was also Vice Dean and Director of the Wharton Undergraduate program. She was a Senior Fellow of the Leonard Davis Institute and a faculty member of the Graduate Group in the Psychology Department. Before joining the Wharton faculty in 1990, Barbara served on the faculty at the Anderson School of Management at UCLA. She was the Hakuhodo Advertising Agency Visiting Scholar at University of Tokyo in 1993 and a Visiting Academic at the University of Sydney, Australia, in 1996.

Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process. She has published more than 50 articles in leading academic journals. Between 1982 and 2006, she was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumer, a book that chronicled the dramatically changing supermarket industry and outlined how consumers make choices within the supermarket.

Barbara has been elected president of the Association of Consumer Research, elected president of the Journal of Consumer Research Policy Board and selected as a Marketing Science Institute Trustee. She was also area editor at Marketing Science and associate editor at the Journal of Consumer Research. She is or has been on the editorial boards of the Journal of Marketing Research, Marketing Science, the Journal of Marketing, the Journal of Consumer Research, the Journal of Behavioral Decision Making and Marketing Letters.

She received her PhD, MBA and MPhil degrees from Columbia University, and a BA in English Literature from the University of Rochester.

Our Team

Denise Dahlhoff Research Director​
Mina Fader Interim Managing Director
Keith Hardy-Merritt ​Program Coordinator
Susan McMullen Director, ​Operations and Student Affairs
Denise Dahlhoff Research Director​

Denise Dahlhoff has conducted empirical research for academic and consulting projects, using quantitative and qualitative methods such as interviews, conjoint analysis, ethnographic observations, and analyses of retail scanner data. Her work has been in the consumer goods, healthcare, financial services, and utilities industries.

She has written publications on pricing, branding strategy, M&A motives in the food industry, and customer satisfaction, and taught courses on marketing, new product development, and pricing at Cornell University and at the Indian School of Business, respectively.

Previously, Denise worked in Wharton’s executive education division, helping to broaden its faculty base. She holds a Ph.D. in marketing (University of Jena, Germany), a diploma in business administration (University of Mainz, Germany), a Master of Liberal Arts, and a Master of Philosophy in the Liberal Arts (both University of Pennsylvania).

Mina Fader Interim Managing Director

After nearly 15 years, Mina Fader is returning to the University of Pennsylvania as the interim managing director of the Baker Retailing Center. She was previously the Associate Vice President of the Facilities and Real Estate Services Division at Penn. Since leaving the university, she was a CFO of several for-profit and not-for-profit institutions, including INTECH Construction, Chestnut Hill Academy, and, most recently, the Germantown Friends School. Mina received an SB in Chemical Engineering from the Massachusetts Institute of Technology and an MBA from the Wharton School.

Keith Hardy-Merritt ​Program Coordinator

Keith Hardy-Merritt has been a member of the Baker Retailing Center since 2011. Keith has a background in marketing and communications strategy. As Program Coordinator, Keith leads the Center's marketing and branding efforts as well as the planning and implementation of Center programs and events. Prior to his role at the Center, Keith worked as an Account Executive at The Karma Agency, a mid-size strategic communications firm in Philadelphia. While there, he was responsible for managing client accounts in the areas of marketing, media relations, and creative development. Keith has an undergraduate degree in Communications from Villanova University and is pursuing a graduate degree in educational leadership.

Susan McMullen Director, ​Operations and Student Affairs

Susan McMullen has been a member of the Baker Retailing Center team since 2006. She has extensive experience in the post-secondary sector including prior positions in both Wharton's Behavioral Laboratory and Wharton's Reginald H. Jones Center. Her role in Wharton's Behavioral Laboratory was a Senior Research Coordinator where she worked with Wharton faculty on research projects determining survey viability, recommending sampling frameworks and recruited research participants. As Associate Director of the Jones Center, Susan managed projects and programs as well as researching and analyzing data around the center's focus on the concerns of the chief executive officer and the top management team. She has an undergraduate degree from Governors State University.