Faculty Papers

The Baker Retailing Center helps translate retail business challenges into research projects to generate insight for the retailing industry. This section highlights select research from our world renowned Wharton Faculty.

BRANDING

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Cait Lamberton, Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Aric Rindfleisch, and Georgios Zervas (2019), Marketing in the Sharing Econoomy. Read.
Day, George and David Reibstein (2004), Managing Brands in Global Markets, The Alliance on Globalizing: Drivers, Consequences and Implications. Read
Deng, X. and B. E. Kahn (2009), “Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation,” Journal of Marketing Research, (December). Read
Dholakia, Utpal, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart and Earl Taylor (2010), “Consumer Behavior in a Multichannel, Multimedia Retailing Environment,” Journal of Interactive Marketing. Read
Hoch, Stephen J., Jagmohan S. Raju, and Serdar Seyman (2002), Positioning of Store Brands, Marketing Science, 21 (4), 278-397.
Menon, S. and B. E., Kahn, “Corporate Sponsorship of Philanthropic activities: When Do They Impact Perception of Sponsor Brand?” Journal of Consumer Psychology, Volume 13, Number 3, 2003, 316-327.
Miller, E. G. and Kahn, B. E., “Shades of Meaning: The Effects of Color and Flavor Names on Consumer Choice,” Journal of Consumer Research, 2005, 32 (1), 86-92.
Raju, Jagmohan S. and Serdar Sayman (2004), How Category Characteristics Affect the Number of Store Brands Offered by the Retailer: A Model and Empirical Analysis, Journal of Retailing, 80 (4), 279-287.
Raju, Jagmohan S. and Serdar Sayman, (2004), Investigating the Cross-Category Effects of Store Brands, Review of Industrial Organization, 24 (2), 129-141. Read
Tyagi, Rajeev and Jagmohan Raju, Preemptive National Brand Positioning Strategies Response Store Brand Entry, Management Science. Read
Tyagi, Rajeev and Jagmohan Raju (2006), The Effect of Entrant Brand Ownership on National Brand Positioning Strategies, Managerial and Decision Economics.

COMPENSATION SCHEMES

Raju, Jagmohan S. and V. Srinivasan (1996), Quota-Based Compensation Plans for Multi-Territory Heterogeneous Salesforces, Management Science, 42 (10), 1454-1462.
Volpp, Kevin, Mark V. Pauly, G Loewenstein, and D. Bangsberg (2009), P4P4P: An Agenda for Research on Pay for Performance for Patients, Health Affairs, 28 (1): 206-14. Read

CONSUMER BUYING BEHAVIOR

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Bell, David R., Daniel Corsten, and George Knox (2011), From Point-of-Purchase to Path-to- Purchase: How Pre-Shopping Factors Drive Unplanned Buying, Journal of Marketing, 75 (1), 31- 45.
Cachon, Gérard, Robert Swinney (2009), Purchasing, Pricing and Quick Response in the Presence of Strategic Consumers, Management Science, 55 (3), 497-511.
Cachon, Gérard and Robert Swinney (2008), The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility, Operations Management Models with Consumer-Driven Demand, Serguei Netessine and Christopher Tang, Editors.
Deng, X., Barbara E. Kahn, and S. Michalski (2010), How ‘Healthy Eating’ Packaging Cues Affect Food Purchasing and Consumption Behavior. Read
Deng, X. and Barbara E. Kahn (2009), Is Your Product on the Right Side? The ‘Location Effect’ on Perceived Product Heaviness and Package Evaluation, Journal of Marketing Research, 46 (6), 725-738.
Dholakia, Uptal, Randy Reeves, Aric Rindfleisch, David Stewart, and Earl Taylor (2010), Consumer Behavior in a Multichannel, Multimedia Retailing Environment, Journal of Interactive Marketing, 24 (2), 86-95.
Drolet, Aimee, Loraine Lau-Gesk, Patti Williams, and Hyewook Genevieve Jeong (2010), Socio- emotional Selectivity Theory: Implications for Consumer Research, In The Aging Consumer: Perspectives from Psychology and Economics, Drolet, Schwarz and Yoon (Eds.), Taylor & Francis.
Fader, Peter, Bruce Hardie, and Jen Shang (2010), Customer-Base Analysis in a Discrete-Time Noncontractual Setting, Marketing Science, 29 (6), 1086-1108.
Hardie, Bruce G.S. and Peter Fader (1999), Investigating the Properties of the Eskin/Kalwani & Silk Model of Repeat Buying for New Products, Lutz Hildebrandt, Dirk Annacker, and Daniel Klapper (eds.), Marketing and Competition in the Information Age, Proceedings of the 28th EMAC Conference, May 11-14, Berlin: Humboldt University.
Hui, Sam, Peter Fader, and Eric Bradlow (2009), Path Data in Marketing: An Integrative Framework and Prospectus for Model-Building, Marketing Science, 28 (2), 320-335.
Hui, Sam, Eric Bradlow, and Peter Fader (2009), Testing Behavioral Hypotheses using an Integrated Model of Grocery Store Shopping Paths, Journal of Consumer Research, 36 (3), 478- 493.
Hui, Sam, Peter Fader, and Eric Bradlow (2009), The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP-Optimality, Marketing Science, 28 (3), 566-572.
Kahn, Barbara E. and X. Deng (2009), Effects on Visual Weight Perceptions of Product Image Locations on Packaging, Sensory Marketing. Read
Laran, Juliano, Barbara E. Kahn, and Michael Tsiros, Differential Use of Variety Strategies for Self versus Others.
Lee, Jae Young and David R. Bell (2013), Neighborhood Social Capital and Social Learning for Experience Attributes of Products, Marketing Science 32 (6), 960-976.
Luce, Mary Frances, Barbara E. Kahn, and Kirsten Passyn (2010), Motivating Protective Action: The Role of Uncertainty within Approach/Avoidance Framing of Behavior.
Miller, E. G., Barbara E. Kahn, and M. F. Luce (2008), Consumer Wait Management Strategies for Negative Service Events: A Coping Approach, Journal of Consumer Research, 34 (5), 635-648.
Pauly, Mark V., Kai Menzel, Howard Kunreuther, and Richard A. Hirth, Guaranteed Renewability Uniquely Prevents Adverse Selection in Individual Health Insurance, working paper. Read
Ratner, Rebecca K. and B. E. Kahn, “The Impact of Private vs. Public Consumption of Variety Seeking Behavior,” Journal of Consumer Research, September 2002, Vol. 29 (2), 246-258.
Rozin, Paul (2005) The Meaning of ‘Natural’ Process More Important than Content, Psychological Science, 16, 652-658.
Rozin, Paul, Claude Fischler, and Christy Shields-Argeles (2012), European and American Perspectives on the Meaning of Natural, Appetite, Vol. 59, 448-455.
Rozin, Paul and Edward Royzman (2001), Negativity Bias, Negativity Dominance, and Contagion, Personality and Social Psychology Review 2001, Vol. 5, No4, 296-320.
Schade, Christian and Howard Kunreuther, Worry and Mental Accounting with Protective Measures, working paper, Feb 20, 2001. Read
Townsend, Claudia and Barbara E. Kahn (2014), The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload, Journal of Consumer Research

CRM - CUSTOMER RELATIONSHIP MANAGEMENT

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Choi, Jeonghye David Bell, and Leonard Lodish (2011), Traditional and IS-enabled Customer Acquisition for an Internet Retailer. Read
Day, George and Christophe Van den Bulte (2006), Diagnosing the Customer Relating Capability, Journal of Marketing.
Day, George and Christophe Van den Bulte (2006), Winning the Competition for Customer Relationships, Sloan Management Review.
Drèze, Xavier and Joseph C. Nunes (2006), The Effect of Loyalty Program Divisibility on Consumer Purchase Behavior, Journal of Consumer Research, under review.
Drèze, Xavier and Joseph C. Nunes (2006), Your Loyalty Program Is Betraying You, Harvard Business Review, 124-31. Read
Drèze, Xavier and Joseph C. Nunes (2006), The Endowed Progress Effect: How Artificial Advancement Increases Effort, Journal of Consumer Research, 32 (4), 504-512.
Fader, Peter and Bruce Hardie (2011), Comment on On Estimating Current-customer Equity Using Company Summary Data, Journal of Interactive Marketing, 25 (February), 18-19.
Fader, Peter and Bruce Hardie (2010), Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity, Marketing Science, 29 (1), 85-93.
Fader, Peter and Bruce Hardie (2009), Probability Models for Customer-Base Analysis, Journal of Interactive Marketing, 23 (1), 61-69.
Fader, Peter and Bruce Hardie (2007), How to Project Customer Retention, Journal of Interactive Marketing, 21 (1), 76-90.
Fader, Pete, Bruce G.S. Hardie, and Ka Lok Lee (2005), ‘Counting Your Customers’ the Easy Way: An Alternative to the Pareto/NBD Model, Marketing Science, 24 (Spring), 275-284.
Hubbard, Katrina J. and George Day (2006), Customer Relationships Go Digital, Sloan Management Review.
Jerath, Kinshuk, Peter Fader, and Bruce Hardie (2011), New Perspectives on Customer ‘Death’ Using a Generalization of the Pareto/NBD Model, Marketing Science, forthcoming.
Schweidel, David, Peter Fader, and Eric Bradlow (2008), A Bivariate Timing Model of Customer Acquisition and Retention, Marketing Science, 27 (5), 829–843.

E-COMMERCE & OMNI-CHANNEL RETAILING

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Bell, David R. (2014), Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
Bell, David and Sangyoung Song (2007), Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing, Quantitative Marketing and Economics, 5 (4), 361-400.
Bell, David, Santiago Gallino and Antonio Moreno (2013), Inventory Showrooms and Customer Migration in Omni-Channel Retail: The Effect of Product Information
Bradlow, Eric T. and Young-Hoon Park. (2005), An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much,Journal of Marketing Research, 42 (4), 470
Choi, Jeonghye and David R. Bell (2011), Preference Minorities and the Internet, Journal of Marketing Research Vol. XLVIII (August 2011), 1-24. Read
Choi, Jeonghye, David R. Bell, and Leonard Lodish (2011), Traditional and IS-enabled Customer Acquisition on the Internet .
Fein, Adam J. and George Day (2006), Shakeouts in Digital Markets, California Management Review .
Fleder, Daniel M. and Kartik Hosanagar (2009), Blockbuster Culture’s Next Rise or Fall: The Impact of Recommender Systems on Sales Diversity, Management Science, May, Vol. 55, No. 5, 697-712.
Hardie, Bruce G.S. and Peter Fader (2001), Forecasting Repeat Sales at CDNOW: A Case Study, Interfaces, 31, S94-S107.
Johnson, Eric J. Wendy Moe, Steven Bellman, Jerry Lohse, and Peter Fader (2004),On the Depth and Dynamics of Online Search Behavior, Management Science, 50 (3), 299-308.
Lee, Dokyun, Kartik Hosanagar, and Harikesh Nair (2013), The Effect of Advertising Content on Consumer Engagement: Evidence from Facebook, July 24
Menon, S. and B. E. Kahn, “Cross-Category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience” Journal of Retailing, 2002; 78, 31-40. Read
Moe, Wendy and Peter Fader (2004), Dynamic Conversion Behavior at e-Commerce Sites, Management Science, 50 (3), 326-335.
Moe, Wendy and Peter Fader (2004), Capturing Evolving Visit Behavior in Clickstream Data, Journal of Interactive Marketing, 18 (Winter), 5-19.
Moe, Wendy and Peter Fader (2001), Uncovering Patterns in Cybershopping, California Management Review, 43 (Summer), 106-117. (Reprinted in Understanding Consumer Behavior, Harvard Business School Publishing, 2002.)
Netessine, Serguei and N. Rudi (2006), Supply chain choice on the Internet, Management Science, 52 (6), 844-864.
Netessine, Serguei, S. Savin, and W. Xiao (2006), Revenue management through dynamic cross- selling in e-commerce retailing, Operations Research, 54 (5), 893-913.
Randall, Taylor, S. Netessine, and N. Rudi (2006), An empirical examination of the decision to invest in fulfillment capabilities: a study of Internet retailers, Management Science, 52 (4), 567- 580.
West, P. M., D. Ariely, S. Bellman, E. Bradlow, J. Huber, E. Johnson, B. Kahn, J. D. C. Little, and David Schkade, “Agents to the Rescue?,” Marketing Letters (1999).
Zhang, Na, Karthik Nataranjan Kannan, and J. George Shanthikumar (2015), A Recommender System to Nudge Customers in a Capacity Constrained Supply Chain, March

RETAIL ASSORTMENT & CATEGORY MANAGEMENT

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Bell, David and Sangyoung Song (2007), Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing, Quantitative Marketing and Economics, 5 (4), 361-400.
Cachon, Gérard and A. G. Kok (2007), Category management and coordination in retail assortment planning in the presence of basket shopping consumers, Management Science, 53 (6), 934-951. Read
Cachon, Gérard, C. Terwiesch, and Y. Xu (2005), Retail assortment planning in the presence of consumer search, Manufacturing & Service Operations Management, 7 (4), 330-346. Read
Dellaert, B. G. C., and B. E. Kahn, “How Tolerable is Delay: Consumers’ Evaluations of Internet Web Sites after Waiting,” Journal of Interactive Marketing, (1999), Vol. 13, #1 (Winter), 41-54.
Dhar, Sanjay K., Jagmohan S. Raju, Upender Subramanian, and Yusong Wang (May 2009), The Competitive Consequences of Using a Category Captain, Management Science, 56 (10), 1739- 1765. Read
Dubé J.P., G and Maria Ana Vitorino (2008), Category Pricing with State Dependent Utility, Marketing Science, 27 (3), 417-429.
Fisher, Marshall L. (2009), Rocket Science Retailing: The 2006 Philip McCord Morse Lecture, Operations Research, 57 (3), 527-540.
Huffman, C. and B. E. Kahn, “Variety for Sale: Mass Customization or Mass Confusion?” Journal of Retailing, Winter 1998, Vol. 74 (4), 491-513. Read
Kahn, B. E., “Dynamic Relationships with Customers: High-Variety Strategies,” Journal of the Academy of Marketing Science, Vol. 26 (Winter), 1998, 45-53. Read
Kahn, B. E. “Intoduction to the Special Issue: Assortment Planning,” Journal of Retailing, Vol. 75 (3), (1999), invited paper, 289-294.
Kahn, B. E. and Wansink, B., “The Influence of Assortment Structure of Perceived Variety and Consumption Quantities,” Journal of Consumer Research, March 2004, Vol. 30 (4), 519-534.
Mantrala, M, Levy, M, Barbara E. Kahn, Fox, E, Shah, D, Gaidarev, P, Dankworth, W (2009), Why Is Assortment Planning So Difficult for Retailers? A Framework and Research Agenda, Journal of Retailing, 85 (1), 71-83.
Moe, Wendy and Peter Fader (2001), Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music CD Sales, Journal of Marketing Research, 38 (August), 376-385.
Morales, Andrea, Barbara E. Kahn, Leigh McAlister, and Susan M. Bronizrszyk (2006), Perceptions of Assortment Variety: The Effects of Congruency Between Consumer’s Internal and Retailer’s External Organization, Journal of Retailing, 81 (2), 159-169.
Raju, Jagmohan S. and Serdar Sayman, (2004), Investigating the Cross-Category Effects of Store Brands, Review of Industrial Organization, 24 (2), 129-141.
Raju, Jagmohan S. and Serdar Sayman (2004), How Category Characteristics Affect the Number of Store Brands Offered by the Retailer: A Model and Empirical Analysis,Journal of Retailing, 80 (4), 279-287.
Rozin, Paul, Claude Fischler, and Christy Shields-Argeles (2009), Additivity Dominance: Additivites Are More Potent and More Often Lexicalized Acros Languages than Are “Subtractives,” Judgment and Decision Making, Vol. 4, No. 5, August, 475-478.
Townsend, Claudia and Barbara E. Kahn (2014), The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload, Journal of Consumer Research

RETAIL CHANNELS

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Choi, Jeonghye and David Bell (2008), Local Preference Minorities and the Internet: Why e- Retailer Demand is Greater in Areas Where Target Customers are in the Minority, Marketing Science Institute Special Report, 08-212.
Cui, Tony, Jagmohan Raju, and Z. John Zhang (2007), Fairness and Channel Coordination, Management Science, 53 (8), 1303-1314.
Dholakia, Utpal, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart, and Earl Taylor (2010),Consumer Behavior in a Multichannel, Multimedia Retailing Environment, Journal of Interactive Marketing.
Drèze, Xavie rand David R. Bell (2002), Changing the Channel: A Better Way to do Trade Promotions, Sloan Management Review, 43 (2), 42-49.
Raju, Jagmohan and Z. John Zhang (2005), Channel Coordination in the Presence of a Dominant Retailer, Marketing Science, 24 (2), 254-262.
Wang, Yusong and David Bell, and V. Padmanabham (2009), Manufacturer-Owned Retail Stores, Marketing Letters, 20 (2), 107-124.
Wendy Moe, Peter Fader (2002), Using Advance Purchase Orders to Forecast New Product Sales, Marketing Science, 21 (Summer), 347-36

RETAIL COMMUNICATIONS

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Bradlow, Eric T., Andres Musalem, and Jagmohan S. Raju (2008), Who’s got the coupon?Estimating Consumer Preferences and Coupon Usage from Aggregate Information, Journal of Marketing Research, 45 (6). Read
Blumenthal, K. and Kevin Volpp (2010), Enhancing the Effectiveness of Food Labeling in Restaurants, JAMA, 303(6): 553-554. Read
Drèze, Xavier and Joseph C. Nunes (2006), Your Loyalty Program Is Betraying You, Harvard Business Review, 124-131. Read
Raju, Jagmohan S. and Sanjay K. Dhar (1998), The Effects of Cross-Ruff Coupons on Sales and Profits, Management Science, 44 (11), Part I of II, 1501-1516.
Sajeesh, S. and Jagmohan Raju (2009), Cost Leadership, Differentiation and Niche Strategies: Impact on Positioning and Pricing. Read

RETAIL LOCATION STRATEGY

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Bell, David R., Teck-Hua Ho, and Christopher S. Tang (1998), Determining Where to Shop: Fixed and Variable Costs of Shopping, Journal of Marketing Research, 35 (3), 352-369.
Cachon, Gérard, C. Terwiesch, and Y. Xu (2005), On the effects of consumer search and firm entry in a multiproduct competitive market, Marketing Science, 27 (3), 461-473. Read
Choi, Jeonghye, Sam Hui, and David Bell (2010) Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer, Journal of Marketing Research Vol. XLVII (February 2010), 1-15. Read
Drèze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994), Shelf Management and Space Elasticity, Journal of Retailing, 70 (4), 301-326. Read
Vitorino, Maria Ana (2008), Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry, working paper. Read

RETAIL PRICING

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Bell, David R., Teck-Hua Ho, and Christopher S. Tang (1998), Determining Where to Shop: Fixed and Variable Costs of Shopping, Journal of Marketing Research, 35 (3), 352-369.
Cachon, Gérard, C. Terwiesch, and Y. Xu (2005), On the effects of consumer search and firm entry in a multiproduct competitive market, Marketing Science, 27 (3), 461-473. Read
Choi, Jeonghye, Sam Hui, and David Bell (2010) Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer, Journal of Marketing Research Vol. XLVII (February 2010), 1-15. Read
Drèze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994), Shelf Management and Space Elasticity, Journal of Retailing, 70 (4), 301-326. Read
Vitorino, Maria Ana (2008), Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry, working paper. Read

RETAIL STORE DESIGN

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Fader, Peter, Jeffrey S. Larson, and Eric T. Bradlow (2005), An Exploratory Look at Supermarket Shopping Paths, International Journal of Research in Marketing, 22 (4), 395-414.
Wang, Yusong and David Bell, V. Padmanabham (2009), Manufacturer-Owned Retail Stores, Marketing Letters, 20 (2), 107-124 [Lead Article].

SUPPLY CHAIN MANAGEMENT

Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
Cachon, Gérard and Gurhan Kok (2010), Competing manufacturers in a retail supply chain: on contractual form and coordination, Management Science, 56 (3), 571-589.
Cachon, Gérard and S. Netessine (2004), Game Theory in Supply Chain Analysis, Handbook of Quantitative Supply Chain Analysis: Modeling in the E-Business Era, edited by David Simchi-Levi and S. David Wu and Zuo-Jun (Max) Shen and published by Kluwer, 1-46.
Cachon, Gérard (2003), Supply Chain Coordination with Contracts, Handbook of Quantitative Supply Chain Analysis: Modeling in the E-Business Era, D. Simchi-Levi, S. D. Wu and M. Shen, editors, Kluwer Academic Publishers, 13-66.
Cachon, Gérard and M. Lariviere (2005), Supply chain coordination with revenue sharing: strengths and limitations, Management Science, 51(1), 30-44.
Fisher, Marshall L. and Ananth Raman (2010), The New Science of Retailing: How Analytics are Transforming Supply Chains and Improving Performance. Read
Netessine, Serguei and F. Zhang (2005), Positive vs. negative externalities in inventory management: implications for supply chain design, Manufacturing & Service Operations Management, 7 (1), 58-73. Read
Wind, Jerry (Yoram), Victor Fung, and William Fung (2009), Network Orchestration: Creating and Managing Global Supply Chains Without Owning Them [0904], in Kleindorfer and Wind (eds), The Network Challenge: Strategy, Profit and Risk in an Interlinked World.

OTHER

Bradlow, Eric T. and Peter Fader (2001), A Bayesian Lifetime Model for the ‘Hot 100’ Billboard Songs, Journal of the American Statistical Association, 96, 368-381.
French, Michael T., Jenny Homer, Shay Klevay, Edward E. Goldman, Steven Ullmann, and Barbara E. Kahn (2010), Clinical, Economic and Policy Implications of a New Paradigm for Delivering Primary Care Medical Services, Population Health Management.
Hardie, Bruce G.S. and Peter Fader (2005), The Value of Simple Models in New Product Forecasting and Customer-Base Analysis, Applied Stochastic Models in Business and Industry, 21 (4-5), 461-473.
Hardie, Bruce G.S., Michael Wisniewski, and Peter Fader (1998), An Empirical Comparison of New Product Trial Forecasting Models, Journal of Forecasting, 17, 209-229.
Hardie, Bruce G.S., Robert Zeithammer, and Peter Fader (2003), Forecasting New Product Trial in a Controlled Test Market Environment, Journal of Forecasting, 22, 391-410.
Hoch, Stephen and J. S. Neslin et al. (1994), A research agenda for making scanner data more useful to managers, Marketing Letters, 5 (4), 395-411.
Hoch, Stephen J. and H. Kunreuther, R.E. Gunther (2001), Wharton on Making Decisions, Wiley.
John, L.K., G. Loewenstein, A.B. Troxel, L. Norton, J.E. Fassbender, and Kevin Volpp (2011), Financial Incentives for Extended Weight Loss: A Randomized, Controlled Trial, Journal of General Internal Medicine, Note: E-publication ahead of print. Read
Rozin, Paul (1990), Acquisition of Stable Food Preferences, Nutrition Reviews/Vol. 48, No. 2, 106-113.
Volpp, Kevin, L. John, A.B. Troxel, L. Norton, J. Fassbender, G. Lowenstein (2008), Financial Incentive-based Approaches for Weight Loss: A Randomized Trial, JAMA, 300(22): 2631-2637. Read
Volpp, Kevin, A.B. Troxel, Mark V. Pauly, Henry Glick, Andrea Puig, David Asch, R. Galvin, J. Zhu, F. Wan, J. DeGuzman, E. Corbett, J. Weiner, and J. Audrain-McGovern (2009), A Randomized Controlled Trial of Financial Incentives for Smoking Cessation, The New England Journal of Medicine, 360:699-709. Read

Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104

215-573-8245
bakerretail@wharton.upenn.edu

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