Faculty Papers

The Baker Retailing Center helps translate retail business challenges into research projects to generate insight for the retailing industry. This section highlights select research from our world renowned Wharton Faculty.

BRANDING

  • Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
  • Cait Lamberton, Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Aric Rindfleisch, and Georgios Zervas (2019), Marketing in the Sharing Econoomy. Read.
  • Day, George and David Reibstein (2004), Managing Brands in Global Markets, The Alliance on Globalizing: Drivers, Consequences and Implications. Read
  • Deng, X. and B. E. Kahn (2009), “Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation,” Journal of Marketing Research, (December). Read
  • Dholakia, Utpal, Barbara E. Kahn, Randy Reeves, Aric Rindfleisch, David Stewart and Earl Taylor (2010), “Consumer Behavior in a Multichannel, Multimedia Retailing Environment,” Journal of Interactive Marketing. Read
  • Hoch, Stephen J., Jagmohan S. Raju, and Serdar Seyman (2002), Positioning of Store Brands, Marketing Science, 21 (4), 278-397.
  • Menon, S. and B. E., Kahn, “Corporate Sponsorship of Philanthropic activities: When Do They Impact Perception of Sponsor Brand?” Journal of Consumer Psychology, Volume 13, Number 3, 2003, 316-327.
  • Miller, E. G. and Kahn, B. E., “Shades of Meaning: The Effects of Color and Flavor Names on Consumer Choice,” Journal of Consumer Research, 2005, 32 (1), 86-92.
  • Raju, Jagmohan S. and Serdar Sayman (2004), How Category Characteristics Affect the Number of Store Brands Offered by the Retailer: A Model and Empirical Analysis, Journal of Retailing, 80 (4), 279-287.
  • Raju, Jagmohan S. and Serdar Sayman, (2004), Investigating the Cross-Category Effects of Store Brands, Review of Industrial Organization, 24 (2), 129-141. Read
  • Tyagi, Rajeev and Jagmohan Raju, Preemptive National Brand Positioning Strategies Response Store Brand Entry, Management Science. Read
  • Tyagi, Rajeev and Jagmohan Raju (2006), The Effect of Entrant Brand Ownership on National Brand Positioning Strategies, Managerial and Decision Economics.

COMPENSATION SCHEMES

CONSUMER BUYING BEHAVIOR

CRM - CUSTOMER RELATIONSHIP MANAGEMENT

E-COMMERCE & OMNI-CHANNEL RETAILING

RETAIL ASSORTMENT & CATEGORY MANAGEMENT

RETAIL CHANNELS

RETAIL COMMUNICATIONS

  • Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
  • Bradlow, Eric T., Andres Musalem, and Jagmohan S. Raju (2008), Who’s got the coupon?Estimating Consumer Preferences and Coupon Usage from Aggregate Information, Journal of Marketing Research, 45 (6). Read
  • Blumenthal, K. and Kevin Volpp (2010), Enhancing the Effectiveness of Food Labeling in Restaurants, JAMA, 303(6): 553-554. Read
  • Drèze, Xavier and Joseph C. Nunes (2006), Your Loyalty Program Is Betraying You, Harvard Business Review, 124-131. Read
  • Raju, Jagmohan S. and Sanjay K. Dhar (1998), The Effects of Cross-Ruff Coupons on Sales and Profits, Management Science, 44 (11), Part I of II, 1501-1516.
  • Sajeesh, S. and Jagmohan Raju (2009), Cost Leadership, Differentiation and Niche Strategies: Impact on Positioning and Pricing. Read

RETAIL LOCATION STRATEGY

  • Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
  • Bell, David R., Teck-Hua Ho, and Christopher S. Tang (1998), Determining Where to Shop: Fixed and Variable Costs of Shopping, Journal of Marketing Research, 35 (3), 352-369.
  • Cachon, Gérard, C. Terwiesch, and Y. Xu (2005), On the effects of consumer search and firm entry in a multiproduct competitive market, Marketing Science, 27 (3), 461-473. Read
  • Choi, Jeonghye, Sam Hui, and David Bell (2010) Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer, Journal of Marketing Research Vol. XLVII (February 2010), 1-15. Read
  • Drèze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994), Shelf Management and Space Elasticity, Journal of Retailing, 70 (4), 301-326. Read
  • Vitorino, Maria Ana (2008), Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry, working paper. Read

RETAIL PRICING

  • Robertson, Thomas S., Ryan Hamilton and Sandy D. Jap (2020), Many (Un)happy Returns? The Changing Nature of Retail Product Returns and Future Research Directions, Journal of Retailing, 96 (2,2020) 172 – 177. Read.
  • Bell, David R., Teck-Hua Ho, and Christopher S. Tang (1998), Determining Where to Shop: Fixed and Variable Costs of Shopping, Journal of Marketing Research, 35 (3), 352-369.
  • Cachon, Gérard, C. Terwiesch, and Y. Xu (2005), On the effects of consumer search and firm entry in a multiproduct competitive market, Marketing Science, 27 (3), 461-473. Read
  • Choi, Jeonghye, Sam Hui, and David Bell (2010) Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer, Journal of Marketing Research Vol. XLVII (February 2010), 1-15. Read
  • Drèze, Xavier, Stephen J. Hoch, and Mary E. Purk (1994), Shelf Management and Space Elasticity, Journal of Retailing, 70 (4), 301-326. Read
  • Vitorino, Maria Ana (2008), Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry, working paper. Read

RETAIL STORE DESIGN

SUPPLY CHAIN MANAGEMENT

OTHER