https://bakerretail.wharton.upenn.edu/wp-content/themes/push10custom

Research & Publications

Consumer Research


Consumer Studies

PwC Total Retail Survey 2017

PwC’s annual study about global shopping and consumer trends, with contribution from the Baker Retailing Center, February 2017
Overview »

Study Report: 10 Retailer Investments for an Uncertain Future »

Cross-Generational Buying Behavior 

(in collaboration with The NPD Group)
Press Release »

Gift Cards’ Appeal to Millenials

Retailing Today, Feb 19, 2016
Press Release »

Who Shops Where and How? Depends on the Age

Philadelphia Inquirer, Mar 27, 2016
Press Release »

PwC Total Retail Survey 2016

PwC’s annual study about global shopping and consumer trends, with contribution from the Baker Retailing Center, February 2016
Overview »

Study Report: They Say They Want a Revolution »

Cultivating a Multi-Channel Shopping Experience

Fall 2011
Press Release »

Discovering “WOW” – A Study of Great Retail Shopping Experiences in North America

Spring 2009
Press Release »

The Shopping Mall: A Study on Customer Experience

Fall 2008

He Buys, She Shops: A Study of Gender Differences in the Retail Experience

Fall 2007
Press Release »

Shoppers at Risk: An Annual Study of Retail Dissatisfaction

Spring 2007
Press Release »