Red, White & Blue Branding

“The fact that so many really big brands are doing something so strong is speaking to the climate in the country today.”

– Barbara Kahn, Director, Jay H. Baker Retailing Center

Products turn patriotic red, white and blue as election looms.

Expect to start seeing more red, white and blue clothes and food packaging when you go shopping this summer: Many big brands are changing their logos (and in one case, even their name) to obtain marketing leverage from the upcoming election – especially one particular candidate. NBC’s Olivia Sterns reports for TODAY.

See the full clip here