A massive AI-powered “capture factory” built by Eko in Bentonville aims to transform online shopping by creating highly detailed, interactive product catalogs at scale. Using automated rigs and advanced imaging systems, the facility captures 360-degree visuals and structured data for thousands of products daily, turning each into an AI-ready digital asset. Led by entrepreneur Ben Kaufman, Eko is expanding beyond product imagery into tools like visual AI responses that show, rather than tell, answers to shopper questions. Despite high costs and industry inertia, the company is betting its technology can improve e-commerce accuracy, boost conversions, and reshape how retailers present products online.