Customer Centricity Playbook – Best Business Book of 2019

2019 Digital Book Award

Best Business Book

The Customer Centricity Playbook, authored by Wharton’s Pete Fader and Sarah Toms, is the definitive and innovative guide on how companies must revolutionize the way they think about their customers. Winner of the 2019 Digital Book Award for the Best Business Book, the playbook was also named a winner of the 2019 Axiom Book Award.