Conference Resources

Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center’s recent conference.

Panel discussion featuring members of the Baker Retailing Center’s Director’s Council

What Digital Disruptors Can Teach Traditional RetailersKnowledge@Wharton


Highlights of the conference program

Marketing Tips for 21st Century RetailersWharton Magazine


Summary of keynote presentations

Consumer Response to the Evolving Retailing Landscape – Marketing Science Institute (MSI)


Summary of presented research in progress

Research on Current Retail Topics – Baker Retailing Center


Conference pictures

https://www.dropbox.com/sh/7su7cmv9ct9rfcn/AAAraNGelWl6Rbc1YvX3b1uPa?dl=0


Conference speakers on Wharton Business Radio on Sirius XM 

Interviews by Wharton School hosts Barbara Kahn, Patty and Jay H. Baker Professor, Professor of Marketing and Americus Reed, The Whitney M. Young Jr. Professor, Professor of Marketing, Wharton School, University of Pennsylvania

Guests:


MSI Conference Website

http://www.msi.org/conferences/summaries/consumer-response-to-the-evolving-retailing-landscape/