Conference to accompany a special issue of the Journal of the Association for Consumer Research (JACR). Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with the Marketing Science Institute(MSI) and the American Marketing Association’s Consumer Behavior Special Interest Group.
As the retailing landscape undergoes drastic change, consumers are shopping and buying in new and different ways. They are moving away from department stores and toward specialty retailers, web-based retailers, and new online players. They are making more purchases online, and are increasingly willing to rent rather than buy and to purchase goods via subscription. The mobile phone itself has become a shopping place where they find special deals, interact with friends or bloggers, and make purchases.
The Wharton School’s Baker Retailing Center at the University of Pennsylvania is partnering with the Marketing Science Institute (MSI) and the American Marketing Association’s Consumer Behavior Special Interest Group to showcase leading scholars – and select industry experts – to discuss how the changing retail landscape has transformed the consumer decision journey. We are inviting submissions for research proposals for the JACR issue/conference by March 1, 2017 (see details in the call for papers below).
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