Conferences & Roundtables

The Baker Retailing Center organizes conferences & roundtables for industry and academic participants to spark a dialogue about retail business issues.

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Consumer Response to the Evolving Retailing Landscape

June 22-23, 2017
Wharton School (3730 Walnut Street, Philadelphia, PA)

Conference Details

Detailed Program
Call for Papers
Conference Photos
Conference Resources

Conference to accompany a special issue of the Journal of Association for Consumer Research (JACR).

Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with theMarketing Science Institute (MSI)and theAmerican Marketing Association’s Consumer Behavior Special Interest Group.

For more details on this conference please clickhere.

Past Conferences

October 6-7, 2016

Disruption in Retail


April 30-May 1, 2015

Online Luxury Retail


April 28-29, 2014

The Retail and Consumer Goods Executive Summit: High-Velocity Growth

May 22-23, 2013

Emotional Connections in Retailing: Designing Consumer and Employee Emotional Experiences


June 20-21, 2012

Retailing in a Global, Multichannel World


April 5, 2012

Creating Lasting Change: From Social Entrepreneurship to Sustainability in Retail

multichannel conference

February 14, 2012

Multi-Channel Shopping: Online - Offline Interaction and Social Media


April 21, 2011

Future of Brand Building and Brand Experience: The Blurring Boundaries Between Advertising and Retailing

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