Consumer Response to the Evolving Retailing Landscape
June 22-23, 2017
Wharton School (3730 Walnut Street, Philadelphia, PA)
Conference to accompany a special issue of the Journal of Association for Consumer Research (JACR).
Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with theMarketing Science Institute (MSI)and theAmerican Marketing Association’s Consumer Behavior Special Interest Group.
For more details on this conference please clickhere.