Conferences & Roundtables

The Baker Retailing Center organizes conferences & roundtables for industry and academic participants to spark a dialogue about retail business issues.

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Consumer Response to the Evolving Retailing Landscape

June 22-23, 2017
Wharton School (3730 Walnut Street, Philadelphia, PA)

Conference Details

Conference to accompany a special issue of the Journal of Association for Consumer Research (JACR).

Organized by the Jay H. Baker Retailing Center at the Wharton School of the University of Pennsylvania in collaboration with theMarketing Science Institute (MSI)and theAmerican Marketing Association’s Consumer Behavior Special Interest Group.

As the retailing landscape undergoes drastic change, consumers are shopping and buying in new and different ways. They are moving away from department stores and toward specialty retailers, web-based retailers, and new online players. They are making more purchases online, and are increasingly willing to rent rather than buy and to purchase goods via subscription. The mobile phone itself has become a shopping place where they find special deals, interact with friends or bloggers, and make purchases.

The Wharton School’s Baker Retailing Center at the University of Pennsylvania is partnering with the Marketing Science Institute (MSI) and the American Marketing Association’s Consumer Behavior Special Interest Group to showcase leading scholars—and select industry experts—to discuss how the changing retail landscape has transformed the consumer decision journey. We are inviting submissions for research proposals for the JACR issue/conference by March 1, 2017 (see details in the call for papers below).

Conference website
Call for Papers

Rooms at special rates for conference participants (for reservations by May 21): Inn at Penn, 3600 Sansom Street, Philadelphia, PA (two blocks from the conference location):book here

Past & Future Conferences

October 6-7, 2016

Disruption in Retail

April 30-May 1, 2015

Online Luxury Retail


April 28-29, 2014

The Retail and Consumer Goods Executive Summit: High-Velocity Growth

May 22-23, 2013

Emotional Connections in Retailing: Designing Consumer and Employee Emotional Experiences


June 20-21, 2012

Retailing in a Global, Multichannel World


April 5, 2012

Creating Lasting Change: From Social Entrepreneurship to Sustainability in Retail

multichannel conference

February 14, 2012

Multi-Channel Shopping: Online - Offline Interaction and Social Media


April 21, 2011

Future of Brand Building and Brand Experience: The Blurring Boundaries Between Advertising and Retailing

View Conference Archive