Black Friday has shifted from a single day of exceptional, in-store deals to a weeks-long promotional season with fewer standout discounts. Foot traffic has flattened while online shopping continues to grow, and consumers are spending less over the Thanksgiving-to-Cyber-Monday period. Experts say the event has lost its “integrity” as retailers…Read More
Baker Retailing Center
Tangen Hall, 5th Floor
115 South 40th Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu

