How Black Friday Became A Retail Letdown: ‘To Sustain the Ride, They Started to Dilute It’

Black Friday has shifted from a single day of exceptional, in-store deals to a weeks-long promotional season with fewer standout discounts. Foot traffic has flattened while online shopping continues to grow, and consumers are spending less over the Thanksgiving-to-Cyber-Monday period. Experts say the event has lost its “integrity” as retailersRead More