Core Faculty Team

The Baker Core Faculty team supports the center’s knowledge creation. In conjunction with the advisory board, the core faculty provide input for defining the center’s research priorities. They also help structure research questions and play leading roles in impact conferences. Reflecting the cross-disciplinary nature of retailing, the team is composed of faculty from a range of academic disciplines and includes faculty from across the Penn campus.

David Asch

Robert D. Eilers Professor in Health Care Management and Economics; Professor of Medicine; Professor of Health Care Management; Executive Director, Penn Medicine Center for Innovation


Sigal Barsade

Joseph Frank Bernstein Professor of Management; Professor of Management

David Bell

Xinmei Zhang and Yongge Dai Professor; Professor of Marketing

Ron Berman

Assistant Professor of Marketing

Peter Cappelli

George W. Taylor Professor; Professor of Management; Director, Wharton Center for Human Resources

Morris A. Cohen

Panasonic Professor of Manufacturing & Logistics; Co-Director, Fishman-Davidson Center for Service and Operations Management; Professor of Operations, Information and Decisions

George Day

Geoffrey T. Boisi Professor Emeritus

Peter Fader

Frances and Pei-Yuan Chia Professor; Professor of Marketing

Marshall Fisher

UPS Professor; Professor of Operations and Information Management; Co-Director, Fishman-Davidson Center for Service and Operations Management

Mauro Guillen

Dr. Felix Zandman Professor of International Management; Professor of Management; Director, Lauder Institute

Stephen Hoch

Laura and John J. Pomerantz Professor Emeritus of Marketing

Kartik Hosanagar


Rahuram Iyengar

Associate Professor of Marketing

Barbara E. Kahn

Patty and Jay H. Baker Professor; Professor of Marketing; Director, Jay H. Baker Retailing Center

Stephen Kobrin

William H. Wurster Professor Emeritus of Multinational Management; Publisher and Executive Director, Wharton Digital Press

Howard Kunreuther

James G. Dinan Professor; Professor of Decision Sciences; Professor of Business and Public Policy; Co-Director, Risk Management and Decision Processes Center

Len Lodish

Samuel R. Harrell Emeritus Professor; Leader and Co-Founder, Global Consulting Practicum; Emeritus Professor of Marketing

Keith Niedermeier

Adjunct Professor; Director, Undergraduate Marketing Program

Jagmohan Raju

Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Wharton Executive Education; Executive Director, Wharton Co-Sponsorship of Indian School of Business

Americus Reed

Whitney M. Young Jr. Professor; Professor of Marketing

Thomas S. Robertson

Joshua J. Harris Professor; Professor of Marketing

Paul Rozin

Professor of Psychology

Kevin Volpp

Professor of Medicine; Professor of Health Care Management; Director, Leonard Davis Institute, Center for Health Incentives and Behavioral Economics and Co-Director, Penn-CMU Roybal Center on Behavioral Economics and Health

Susan Wachter

Richard B. Worley Professor of Financial Management; Professor of Real Estate; Professor of Finance; Professor of City and Regional Planning; Director, Wharton Geographic Information Systems Lab; Co-Director, Penn Institute for Urban Research

Keith W Weigelt

Marks-Darivoff Family Professor

David Wessels

Adjunct Associate Professor of Finance

Patti Williams

Ira A. Lipman Associate Professor of Marketing

Jerry (Yoram) Wind

Lauder Professor; Professor of Marketing; Director, SEI Center for Advanced Studies in Management; Academic Director, The Wharton Fellows Program

Z. John Zhang

Murrel J. Ades Professor; Professor of Marketing; Director, Penn Wharton China Center

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