Core Faculty Team
The Center has established a group of core faculty from several schools at the University of Pennsylvania. These faculty members conduct leading-edge research that cuts across multiple disciplines, including supply chain, e-commerce, customer lifetime value, and mobile technology.
David Asch
Robert D. Eilers Professor in Health Care Management and Economics; Professor of Medicine; Professor of Health Care Management; Executive Director, Penn Medicine Center for Innovation
Areas of focus: behavioral economics, clinician and patient decision making, health care management, health policy, medical ethics, physician executives, technology assessment
Sigal Barsade
Joseph Frank Bernstein Professor of Management; Professor of Management
Areas of Focus: emotional intelligence, emotions in organizations, micro-organizational behavior, organizational culture, team dynamics senior management teams
Ron Berman
Assistant Professor of Marketing
Areas of focus: advertising attribution, entrepreneurship, game theory, industrial organization, marketing analytics, online marketing, search engine marketing, startups
Peter Cappelli
George W. Taylor Professor; Professor of Management; Director, Wharton Center for Human Resources
Areas of focus: human resource practices, public policy related to employment, talent and performance management
Morris A. Cohen
Panasonic Professor of Manufacturing & Logistics; Co-Director, Fishman-Davidson Center for Service and Operations Management; Professor of Operations, Information and Decision
Areas of Focus: manufacturing/logistics systems, performance based incentives, supply chain strategy, product-service systems, global operations strategy.
George Day
Geoffrey T. Boisi Professor Emeritus
Areas of focus: competitive strategies in global markets, market structure and competitive analysis, new product development and management, organizational capabilities, marketing management, strategic planning processes and methods
Peter Fader
Frances and Pei-Yuan Chia Professor; Professor of Marketing
Areas of focus: lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries. managerial applications focus on topics such as customer relationship management
Marshall Fisher
UPS Professor; Professor of Operations and Information Management; Co-Director, Fishman-Davidson Center for Service and Operations Management
Areas of Focus: retailing, supply chain management
Mauro Guillen
Dr. Felix Zandman Professor of International Management; Professor of Management; Director, Lauder Institute
Areas of focus: economic sociology, emerging multinational firms, globalization, international banking strategies, international political economy, multinational management, organizational theory
Stephen Hoch
Laura and John J. Pomerantz Professor Emeritus of Marketing; Former Director, Jay H. Baker Retailing Center
Areas of focus: consumer behavior and learning, decision support systems and the psychology of forecasting, private label products., psychology of self-control, retail merchandising, assortment, pricing, and promotion strategy
Kartik Hosanagar
John C. Hower Professor; Professor of Operations, Information and Decisions
Areas of Focus: internet advertising, internet commerce, internet media
Raghuram Iyengar
Associate Professor of Marketing; Faculty Co-Director, Wharton Customer Analytics Initiative
Areas of focus: pricing, social influence
Barbara E. Kahn
Patty and Jay H. Baker Professor; Professor of Marketing; Former Director, Jay H. Baker Retailing Center
Areas of focus: brand loyalty, brand management, consumer choice, customer relationship management, customization, decisions under uncertainty/ambiguity, medical and financial services, price promotions, product assortments, retailing, variety seeking
Howard Kunreuther
James G. Dinan Professor; Professor of Decision Sciences; Professor of Business and Public Policy; Co-Director, Risk Management and Decision Processes Center
Areas of Focus: decision processes, insurance, low-probability events and decision making, managerial economics, operations management, regulation, risk assessment
Len Lodish
Samuel R. Harrell Emeritus Professor; Emeritus Professor of Marketing; Leader and Co-Founder, Global Consulting Practicum; Emeritus Professor of Marketing
Areas of focus: entrepreneurial marketing, expert systems in marketing, marketing decision support systems, marketing experimentation, marketing resource allocation, promotion and advertising decision support., sales force decision support
Keith Niedermeier
Adjunct Professor; Director, Undergraduate Marketing Program
Areas of focus: brand management, consumer behavior and decision making, investor psychology, marketing in China, retailing
Jagmohan Raju
Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Wharton Executive Education; Executive Director, Wharton Co-Sponsorship of Indian School of Business
Areas of Focus: competitive strategy, optimizing channel contracts, pricing, private labels, retailing, sales promotions and coupons
Americus Reed
Whitney M. Young Jr. Professor; Professor of Marketing
Areas of focus: how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior.
Thomas S. Robertson
Joshua J. Harris Professor; Professor of Marketing; Former Dean, Wharton School; Interim Director, Jay H. Baker Retailing Center; Executive Director, Wharton-INSEAD Alliance
Areas of focus: marketing strategy and competitive behavior, diffusion of innovation, and consumer behavior
Paul Rozin
Professor of Psychology, University of Pennsylvania
Areas of Focus: Psychopathology and Psychotherapy, Developmental Psychology, Evolutionary Psychology, Individual Differences and Behavior Genetics, Positive Psychology, Social and Cultural Psychology; Cultural psychology, with a focus on understanding the role of food in human life, positive psychology, the meaning of “natural” and positive and negative memories
Kevin Volpp
Professor of Medicine; Professor of Health Care Management; Director, Leonard Davis Institute, Center for Health Incentives and Behavioral Economics and Co-Director, Penn-CMU Roybal Center on Behavioral Economics and Health
Areas of focus: developing and testing innovative ways of applying insights from behavioral economics in improving patient health behavior and affecting provider performance
Susan Wachter
Richard B. Worley Professor of Financial Management; Professor of Real Estate; Professor of Finance; Professor of City and Regional Planning; Director, Wharton Geographic Information Systems Lab; Co-Director, Penn Institute for Urban Research
Areas of focus: housing finance, real estate economics, urban economics
Keith W Weigelt
Marks-Darivoff Family Professor; Professor of Management
Areas of Focus: compensation, corporate strategy, eastern thought, economics of sports, experimental economics, game theory, microfinancing
David Wessels
Adjunct Professor of Finance
Areas of focus: corporate valuation, venture capital, and performance management
Patti Williams
Ira A. Lipman Associate Professor of Marketing
Areas of focus: emotion regulation, emotional and attitudinal ambivalence, emotions and social identity, the persuasive effects of emotion
Jerry (Yoram) Wind
The Lauder Professor Emeritus of Marketing; Academic Director, The Wharton Fellows Program; Director, SEI Center for Advanced Studies in Management
Areas of Focus: global marketing strategy, growth strategies, marketing strategy, marketing-driven corporate strategy, new product and business development
Z. John Zhang
Tsai Wan-Tsai Professor; Professor of Marketing; Director, Penn Wharton China Center
Areas of focus: channel and retail management., competitive strategies, market entry, targeted pricing and other pricing strategies
Baker Retailing Center
St. Leonard’s Court, Suite 310
3819 Chestnut Street
Philadelphia, PA 19104
215-573-8245
bakerretail@wharton.upenn.edu
