Core Faculty Team
The Baker Core Faculty team supports the center’s knowledge creation. In conjunction with the advisory board, the core faculty provide input for defining the center’s research priorities. They also help structure research questions and play leading roles in impact conferences. Reflecting the cross-disciplinary nature of retailing, the team is composed of faculty from a range of academic disciplines and includes faculty from across the Penn campus.
David Asch
Robert D. Eilers Professor in Health Care Management and Economics; Professor of Medicine; Professor of Health Care Management; Executive Director, Penn Medicine Center for Innovation
Sigal Barsade
Joseph Frank Bernstein Professor of Management; Professor of Management
David Bell
Xinmei Zhang and Yongge Dai Professor; Professor of Marketing
Ron Berman
Assistant Professor of Marketing
Peter Cappelli
George W. Taylor Professor; Professor of Management; Director, Wharton Center for Human Resources
Morris A. Cohen
Panasonic Professor of Manufacturing & Logistics; Co-Director, Fishman-Davidson Center for Service and Operations Management; Professor of Operations, Information and Decisions
George Day
Geoffrey T. Boisi Professor Emeritus
Peter Fader
Frances and Pei-Yuan Chia Professor; Professor of Marketing
Marshall Fisher
UPS Professor; Professor of Operations and Information Management; Co-Director, Fishman-Davidson Center for Service and Operations Management
Mauro Guillen
Dr. Felix Zandman Professor of International Management; Professor of Management; Director, Lauder Institute
Stephen Hoch
Laura and John J. Pomerantz Professor Emeritus of Marketing
Kartik Hosanagar
Professor
Rahuram Iyengar
Associate Professor of Marketing
Barbara E. Kahn
Patty and Jay H. Baker Professor; Professor of Marketing; Director, Jay H. Baker Retailing Center
Stephen Kobrin
William H. Wurster Professor Emeritus of Multinational Management; Publisher and Executive Director, Wharton Digital Press
Howard Kunreuther
James G. Dinan Professor; Professor of Decision Sciences; Professor of Business and Public Policy; Co-Director, Risk Management and Decision Processes Center
Len Lodish
Samuel R. Harrell Emeritus Professor; Leader and Co-Founder, Global Consulting Practicum; Emeritus Professor of Marketing
Keith Niedermeier
Adjunct Professor; Director, Undergraduate Marketing Program
Jagmohan Raju
Joseph J. Aresty Professor; Professor of Marketing; Vice Dean, Wharton Executive Education; Executive Director, Wharton Co-Sponsorship of Indian School of Business
Americus Reed
Whitney M. Young Jr. Professor; Professor of Marketing
Thomas S. Robertson
Joshua J. Harris Professor; Professor of Marketing
Paul Rozin
Professor of Psychology
Kevin Volpp
Professor of Medicine; Professor of Health Care Management; Director, Leonard Davis Institute, Center for Health Incentives and Behavioral Economics and Co-Director, Penn-CMU Roybal Center on Behavioral Economics and Health
Susan Wachter
Richard B. Worley Professor of Financial Management; Professor of Real Estate; Professor of Finance; Professor of City and Regional Planning; Director, Wharton Geographic Information Systems Lab; Co-Director, Penn Institute for Urban Research
Keith W Weigelt
Marks-Darivoff Family Professor
David Wessels
Adjunct Associate Professor of Finance
Patti Williams
Ira A. Lipman Associate Professor of Marketing
Jerry (Yoram) Wind
Lauder Professor; Professor of Marketing; Director, SEI Center for Advanced Studies in Management; Academic Director, The Wharton Fellows Program
Z. John Zhang
Murrel J. Ades Professor; Professor of Marketing; Director, Penn Wharton China Center