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The Role of Interpersonal Touch in Marketing

How does touch impact the shopping experience? And what does that mean for online?

The role of touch plays a big part in the difference between physical shopping and online shopping. So what are the implications for retailers? Wharton Marketing Professors Barbara Kahn (Center Director) and Americus Reed recently talked with Wisconsin School of Business Professor Joann Peck about the role of interpersonal touch in marketing on Marketing Matters Radio Show. Listen to the full discussion HERE