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Red, White & Blue Branding

“The fact that so many really big brands are doing something so strong is speaking to the climate in the country today.” 

– Barbara Kahn, Director, Jay H. Baker Retailing Center

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Products turn patriotic red, white and blue as election looms.

Expect to start seeing more red, white and blue clothes and food packaging when you go shopping this summer: Many big brands are changing their logos (and in one case, even their name) to obtain marketing leverage from the upcoming election – especially one particular candidate. NBC’s Olivia Sterns reports for TODAY.

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