- An Overview of Warnaco
While it originated as the manufacturer and Warner's corsets in the late 19th century, the Warnaco Group is now a global apparel leader designing, sourcing, marketing, licensing, and distributing a broad line of intimate apparel, sportswear and swimwear worldwide. The company operates a large portfolio of brands including Calvin Klein and Speedo. 45% of the company's revenues were generated by brands owned or licensed in perpetuity, while the remaining 55% resulted from brand names licensed for a terrm. Regardless, all of Warnaco Group's brands are well-positioned and have a high level of consumer awareness.
The Brands
Axcelerate
Body by Nancy Ganz
Calvin Klein Jeans
Calvin Klein Swimwear
Calvin Klein Underwear
Chaps
Olga
Speedo
Olga's Christina
Warner's
Financials
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© 2007 The Wharton School of the University of Pennsylvania.


