Jay H Baker Retailing Initiative, The Wharton School, University of Pennsylvania

Wharton, University of Pennsylvania

WARNACO, INC.

 

While it originated as the manufacturer and Warner's corsets in the late 19th century, the Warnaco Group is now a global apparel leader designing, sourcing, marketing, licensing, and distributing a broad line of intimate apparel, sportswear and swimwear worldwide.  The company operates a large portfolio of brands including Calvin Klein and Speedo. 45% of the company's revenues were generated by brands owned or licensed in perpetuity, while the remaining 55% resulted from brand names licensed for a terrm.  Regardless, all of Warnaco Group's brands are well-positioned and have a high level of consumer awareness.

 

The Brands

Axcelerate

Body by Nancy Ganz

Calvin Klein Jeans

Calvin Klein Swimwear

Calvin Klein Underwear

Chaps

Olga

Speedo

Olga's Christina

Warner's

 

 

Financials

Warnaco 2006 Annual Report

 

 

 

 

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© 2007 The Wharton School of the University of Pennsylvania.