URBAN OUTFITTERS, INC.

Urban Outfitters, Inc. is an apparel company with a passion for "lifestyle merchandising".  Started in Philadelphia in 1970 as a single Urban Outfitters store offering eclectic merchandise, the company has grown into 3 main brands marketed in both the United States and Europe. 

Urban Outfitters, Inc. prides itself on its connection to its customers.  Each of its brands is linked to a different customer segment, and once the customer segment is chosen the brand looks to differentiate within that segment through a unique in-store experience and a creative mix of merchandise that usually involves both hard and soft goods.   The goal is always to create a compelling and distinct product assortment and environment that creates an emotional reaction in all customers.

The Brands

Urban Outfitters

Anthropologie

Free People

Terrain

Financials

Urban Outfitters, Inc. 2007 Proxy Report

Urban Outfitters, Inc. 2007 Annual Review