- An Overview of Polo Ralph Lauren
Polo Ralph Lauren is devoted to offering high-quality lifestyle products in the apparel, fragrance, accessories, and home categories. The company was founded in 1967 by Ralph Lauren as a small tie store in New York City, and has since grown into a multi-brand, multi-billion dollar enterprise. For over 4 decades the company has used its strong image and brand equity to develop new products, lines, and international markets. Its lines cross a number of price points and are sold through a variety of channels, from online, to department stores to independent retail locations. Polo Ralph Lauren is known now as a company that truly epitomizes classic American style through its portfolio of brands.
The Brands
Polo by Ralph Lauren
Ralph Lauren Purple Label
Ralph Lauren Black Label
Ralph Lauren Blue Label
Lauren by Ralph Lauren
RLL
RLX
Rugby
RL Childrenswear
Chaps
Club Monaco
Financials
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© 2007 The Wharton School of the University of Pennsylvania.


