Jay H Baker Retailing Initiative, The Wharton School, University of Pennsylvania

Wharton, University of Pennsylvania

LIMITED BRANDS

 

Limited Brands is a retailer committed to building a portfolio of excellent brands offering an excellent customer experience. Through its commitment to quality and customer the company has grown from a solely apparel-based retailer into a $10 billion corporation with brands that offer a number of different product categories.  The company sells lingerie, personal care and beauty products, apparel and accessories through its Victoria's Secret, Pink, Bath & Body Works, C.O. Bigelow, La Senza, White Barn Candle Co. and Henri Bendel brands.  Limited Brands sold off its Limited and Express brands in late 2006.

 

 

The Brands

Victoria's Secret

Pink

Bath & Body Works

C.O. Bigelow

La Senza

White Barn Candle Co.

Henri Bendel

 

 

Financials

Limited Brands 2008 Q1 Financial Packet

Limited Brands 2007 Annual Report

Limited Brands 3 Year Stock History

 

 

 

 

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© 2007 The Wharton School of the University of Pennsylvania.