Business Ethics

• 2002: The Year of the Apology

Innovation and Entrepreneurship

• The Mega Store: Community Asset or Plague?
• Franchising and Fried Chicken: Putting Your Money Where Your Mouth Is

Leadership & Change

• Amazon.com & Lands’ End: Taking Care of Customers

Managing Technology

• New Payment Methods Give Old-fashioned Checks and Credit Cards a Run for Their Money

Marketing

• What’s Behind the Food Industry’s Appetite for Mergers?
• Taking Stock of Supermarket Retail Performance
• That Elusive Customer Loyalty: How to Build It, Learn From It and Profit From It
• New Internet Pricing Models Bring Pain, and Fortune, to Retailers
• Making Customer Relationship Management Work
• Can Priceline Remain Profitable?
• Pay-for-Performance Trade Promotions Can Ease Friction Between Manufacturers and Retailers
• Kmart’s 20-Year Identity Crisis
• Marketers Turn to Metrics to Measure the Impact of Their Initiatives
• Pricing and Fairness: Do Your Customers Assume You Are Gouging Them?
• Can Holiday Shoppers Save the Economy?

Operations Management

• With Billions of Bytes of Customer Data, How Can Retailers Be “Starved for Information”?
• Now Showing at Blockbuster: How Revenue-sharing Contracts Improve Supply Chain Performance
• Linking Customer Behavior to E-Commerce Strategy
• Changing Channel Distribution Models in the Internet Age
• Can E-tailers Find Fulfillment with Drop Shipping?
• Vive la Difference: Using Hyper-Differentiation Strategies to Build Value and Boost Profits
• Why Big-box Retailers Often Fumble in Their Global Growth Strategies

Strategic Management

• Keeping Fit: The Liz Claiborne Story
• How Borders and Barnes & Noble Pursued Separate Paths to Profitability
• What Webvan Could Have Learned from Tesco
• eBay: Last Man Standing
• The Failure of Customization: Or Why People Don’t Buy Jeans Online
• Dell: It’s Time to Diversify, Dude
• Is the Happy Meal over for McDonald’s?
• Royal Ahold's Royal Hold Up
• The Wal-Mart Empire: A Simple Formula and Unstoppable Growth