- An Overview of JCPenney
JCPenney is one of the country's leading retailers. Across an integrated bricks-and-mortal, catalog, and online business, JCPenney offers many national, private, and exclusive brands that combine style with great value. The company also has the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. JCPenney has recently been looking to create a more loyal customer base and has diversified to include new in-store services and a partnership with SEPHORA. The launch of its a.n.a. private label marked the shortest cycle from the inception of the idea in response to a trend in customer preference to its arrival on the floor.
Financials
JCPenney 2007 Annual Report
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© 2007 The Wharton School of the University of Pennsylvania.


