Jay H Baker Retailing Initiative, The Wharton School, University of Pennsylvania

Wharton, University of Pennsylvania

COLLECTIVE BRANDS INC.

 

Collective Brands Inc. is one of the world's foremost footwear, accessory, and lifestyle brand companies.  It acts as the holding company for Payless ShoeSource, Stride Rite, and Collective Licensing International, the three of which serve organizationally to break down the company into business units.  Payless ShoeSource looks to "democratize fashion" with its affordable styles from brands like Airwalk®, American Eagle™, Champion®, Disney®, and designer collections.  Stride Rite focuses on children's and athletic footwear under brands such as Stride Rite®, Keds®, Sperry Top-Sider®, Tommy Hilfiger® footwear, andSaucony®, among others.  Collective Licensing works on brand management and licensing for the likes of Airwalk®, Vision Street Wear®, Ultra-Wheels®, and Skate Attack®.  As a whole, Collective Brands Inc. is the largest footwear retailer in the United States based on retail stores and is looking to continue its growth by using its expertise, brand portfolio, and a range of channels to reach out to the consumer.

 

 

Some of the Brands

Payless ShoeSource:                                 Stride Rite:                         Collective Licensing International:   

Airwalk                                                       Stride Rite                          Airwalk

American Eagle                                           Keds                                  Vision Street Wear

Champion                                                   Sperry Top-Sider                Lamar

Dexter                                                        Tommy Hilfiger                   Sims

Disney                                                        Saucony                             LTD

Shaquille O’Neal-endorsed Dunkman         Hind                                   genetic

ABT for Spotlights                                       Robeez                              Dukes

Abaeté for Payless                                                                               Rage

Lela Rose for Payless                                                                           Ultra-Wheels

alice + olivia for Payless                                                                       Skate Attack

 

 

 

Financials

Collective Brands 2007 Annual Report

Collective Brands 3 Year Stock History

 

 

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© 2007 The Wharton School of the University of Pennsylvania.