Jay H Baker Retailing Initiative, The Wharton School, University of Pennsylvania

Wharton, University of Pennsylvania

BUILD-A-BEAR WORKSHOP, INC.

 

Build-A-Bear Workshop is the only experiential create-your-own stuffed animal retailer in existence in the international market today.  With company-owned stores in the United States, Canada, Puerto Rico, The United Kingdom, Ireland, and France, and franchises worldwide, Build-a-Bear is a leader in interactive retail.  With a constantly expanding product line, the company has grown to include in-stadium Major League Baseball Build-a-Bear locations, Build-a-Dino stores, and its virtual world called buildabearville.com.  With strong merchandising, helpful staff, and a loyal guest base of all ages, Build-a-Bear has seen great success in recent years.

 

 

Financials

Build-a-Bear 2007 Annual Report

 

 

Tel: (215) 5-RETAIL | Fax: (215) 898-2534
© 2007 The Wharton School of the University of Pennsylvania.