Jay H Baker Retailing Initiative, The Wharton School, University of Pennsylvania

Wharton, University of Pennsylvania

JONES APPAREL GROUP

 

Jones Apparel Group is known worldwide as one of the foremost produces of apparel and footwear known for value and style.  Jones designs and markets a number of brands encompassing sportwear, denimwear, suits, shoes, accessories and more.  JAG has created a name for itself in operational excellence by forging unique agreements with manufacturers to license out products and brands to ensure the best possible quality.  The company looks to differentiate each of its brands through distinctive pricing strategies, styling, distribution channel, and target consumer.

 

Some of the Brands

Better Apparel:              Footwear:                  Moderate Apparel:           Junior Apparel:        

AK Anne Klein                 AK Anne Klein             A | Line                            Energie

Jones New York             Bandolino                   Bandolino                         GLO Jeans

Kasper                           Easy Spirit                  Bandolinoblue                  Grane

Le Suit                           Joan & David              Evan-Picone                      l.e.i.

Nine West                      Enzo Angiolini            Gloria Vanderbilt

                                      Papagallo                   Jean Star                         Licensed Brands:

Designer Apparel:          Nine West                  Nine & Company              Dockers

Albert Nipon                   Sam & Libby               Rena Rowan                    Givenchy Jewelry

Anne Klein New York                                                                                J.G. Hook

 

 

Financials

Jones Apparel Group 2007 Annual Report

 

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